When it comes to raw food, the science is arguably dubious. Some cat owners will pay more for gourmet foods. With Whiskas or Felix wet food, for example, you might be looking at around 25p for 100g sachet in a box of 12, while a standard 85g individual serving from Lily’s Kitchen might set you back around 84p in a multipack. However, if you want to ensure your cat is “only getting the good stuff,” as Morrison puts it, you can expect to pay quite a bit more. A typical sachet of Felix chicken in jelly says the ingredients are “meat and animal derivatives (of which chicken 4%), fish and fish derivatives, minerals, various sugars”.įour per cent seems to be a common figure when it comes to the meat or fish stated on the packet.
Then it’s cereals, minerals (0.5%) and “various sugars”. The Lily’s range contains 65% meat, whereas many leading brands would appear to be a lot lower – though it can be hard to tell, as labelling is sometimes far from clear.įor example, on the ingredients panel of a standard sachet of Whiskas chicken in gravy, the first thing listed is “meat and animal derivatives (38%, of which 94% natural, including 4% chicken)”. This is why she started the brand, and says customers report their cats behaving better on it, along with having better digestion and overall health. Henrietta Morrison, founder of Lily’s Kitchen, reckons most foods are made with fillers such as grains, bone meal, sugars and flavourings, so there is little actual meat. She adds: “The most important thing is to look at its contents and go for the highest quality you can afford, whether that is organic, supermarket or a scientific brand.” Some dry food can work out at around 40p a portion – less than the premium brands – and while it can cost slightly more than budget options, the meat quantity is often higher.Ĭlare Hamilton, a vet in High Wycombe, Buckinghamshire, says that when it comes to supermarket brands, “there are far too many own-brands of varying quality and price”. There are some out there that will need wet food, but if your cat is healthy, there is no need,” he adds. “It is a common misconception that cats need a mix of dry and wet. Dr Rory Cowlam, a vet, says it is important for cats to get a high meat content in their diet.
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